The 17th issue of the Munich University Magazine deals with the subject “High and Low”. The embossed cover is a feature of the magazine and the text/image becomes visible only when light can make a shadow from the raised areas and depressions. The central design feature is the use of scanning techniques that visualise the up and down movement of the subject and these were applied to the headlines and selected text passages. The alignment of the text in the layout is determined by the form that the scanned headline specifies. This prevents interchangeability between text and layout. The use of the colours green and red, which are complementary on the colour circle, further visualise the subject.